The TV screen becomes the point of sale

Televisionthat sells.

In the US, broadcasters, streamers and retailers are racing to own shoppable TV. In four core European markets the purchase step is patented, and the patent is for sale. Whoever owns it holds the differentiator and the revenue stream. One owner per market.

Request a confidential briefing The opportunity
On offer
The patent rights
Exclusive in
DE · UK · CH · NL
Protected until
2038
Status
Available now

The opportunity

Don't just sell ads.
Sell the products.

Today, television earns on airtime. Shoppable TV adds four revenue streams on top, from the same audience. What is for sale is not the technology: it is the patent that makes these streams exclusive to one owner per market.

Illustrative. Revenue potential per market is part of the valuation shared under NDA.

Why now

  • In the US, shoppable TV is now a standard advertiser product: Peacock, Roku, Walmart and Amazon all sell it.
  • Sales houses already sell pause ads that carry QR codes.
  • Set the standard instead of becoming a licensee: if a platform player takes the position first, it decides on access for everyone else.

How it works

01 · On screen

A code appears in the programme.

In a show, a live event, a commercial or a pause ad.

02 · Scan

The phone opens the purchase.

With the phone's own camera, no app needed. The product from the scene is ready to buy, with the viewer's details already on the device.

03 · Purchase

The purchase is complete.

On the viewer's own phone, in seconds. This is the step EP 3 611 926 B1 protects.

An ordinary QR code opens a website.
This one opens a sale.

Ordinary QR code

  1. Scan
  2. Website
  3. Search
  4. Product page
  5. Register
  6. Purchase

6 steps

Scan-to-purchase

  1. Scan
  2. Purchase

2 steps

Who wins

Every party gains.

Viewer cheering in front of a large television at home

Viewers

  • One scan instead of six steps
  • Purchase on their own trusted phone
  • No forms, no typing, no sign-up
  • The moment of interest is not lost
Couple on a sofa watching television in the evening

Advertisers & brands

  • Television measured in sales
  • First-party data at the point of sale
  • Brings FMCG and retail budgets back to video
  • Branded codes per campaign or spot
Fashion programme still with a Scan to buy code beside the presenter

Broadcasters & sales houses

  • Pricing beyond CPM
  • Value for pause, replay and CTV inventory
  • Shoppable sport, shows and placement
  • A premium format no rival can copy

64%

of payments in US TV shopping made by QR code in 2024, up from 41% in 20191

+6 pts

product interest when a TV spot carries a QR or call-to-action, with no loss of recall2

4

core European markets: Germany, United Kingdom, Switzerland, Netherlands

2038

protection runs until 14 August 2038, granted without opposition

1 USA & EU TV Shopping Industry Market Research Report, 2019–2024. 2 AdLoad study 2025, Admeira and eye square, n = 1,620, German-speaking Switzerland.

Exclusivity

Whoever owns the rights
owns the market.

Not a licence: the rights themselves are sold. The right to use the mechanism exclusively, to license others or to exclude them passes to the buyer. No new infrastructure on either side: it runs on existing broadcast, streaming and app set-ups and the viewer's own phone camera.

01

Build exclusively

Shoppable TV as your own protected product.

02

License on your terms

To broadcasters, sales houses, retailers and brands.

03

Secure your position

Freedom to operate, rather than dependence on a rival owner.

Broadcasters & platforms
An exclusive shoppable product across channels, apps and connected TV
Sales houses
The only marketer in the market able to offer patent-backed shoppable TV
Retailers & marketplaces
The default store for shoppable TV, where a scan from the screen ends
TV commerce
The core purchase journey secured, the market standard shaped
Close-up of a woman wearing sunglasses

Prime time. Live events. Pause ads.
Every scene becomes a point of sale.

The protection

EP 3 611 926 B1

Technique for use in a television system

Filed
14 Aug 2018
Granted
27 Jan 2021
Opposition
None filed
Validated
DE · UK · CH · NL
Term
14 Aug 2038
Inventor
Uwe Placzek
Schematic: a television receiver displays a code; a mobile terminal scans it, opens a purchase with a merchant application and completes it with details stored on the device. 1 2 3 Merchantapplication Stored userdetails 101220 3040 Television receiver Mobile terminal
Fig. 1 — Simplified schematic of the protected flow: (1) optical scan of the on-screen code, (2) transaction opened with the merchant application, (3) purchase completed with details stored on the mobile terminal. Illustrative; the scope is defined by the claims.

Scope in brief

  • Any optically readable code on the TV display
  • Live, linear, advertising or on demand
  • Whoever generates the code
  • Website, provider app or app-store page
  • Purchase completed with details stored on the phone

A clean asset

  • Granted after full examination by the EPO
  • No opposition, no litigation, no encumbrances
  • UK and Switzerland outside the Unified Patent Court
  • Born in product development, not an assertion portfolio
European Patent Register

The inventor

Uwe Placzek

Named inventor of EP 3 611 926 B1 and co-founder of MeineWelt AG. Filed in 2018 during MeineWelt's own platform work with a major German broadcaster, the invention describes precisely the mechanism shoppable television now runs on.

Transaction

Confidential. Structured.
A deliberately small circle.

  1. 1

    Conversation

    20–30 minutes, without obligation

  2. 2

    NDA

    Partners and advisers can be included

  3. 3

    Data room

    Claims analysis, file history, market data, valuation

  4. 4

    Term sheet

    Per market or package; earn-outs possible

Single marketDE, UK, CH or NL exclusively
Combined marketsFor example DE and CH together
Four-market packageOne owner, licensing rights in all four

Questions

Frequently asked

Are you selling a product, a technology or a licence?

None of these. MeineWelt sells the patent itself. Ownership passes to the buyer, including the right to use the mechanism exclusively, to license it to others or to exclude them.

Is this an assertion or litigation play?

No. The patent stems from MeineWelt's own product development. It has no litigation history and no encumbrances, and the transaction is an ordinary commercial sale.

Does it only apply to live shopping programmes?

No. The claims do not distinguish between live, linear, advertising or on-demand content. What matters is a code on the television display, the scan by a mobile device and a purchase completed with details stored on the phone.

The mechanism is already in use. Does that weaken the position?

No. Wide use of the mechanism is what gives the position its value. The holder decides on what terms it is used in each covered market.

Can a single market be acquired?

Yes. Each territory is available exclusively on its own, and the full package is available to a single owner.

How is the price determined?

By scope and exclusivity. We share the valuation and the valuation approach under NDA, so that the assessment rests on a sound basis rather than a single figure.

Contact

Request a
confidential briefing.

info@meinewelt.tv
MeineWelt AG · Bahnhofstrasse 21 · 6340 Baar · Switzerland